Roaming Kitchen Concept
The process of creating this brand and identity was based around immense research and personas I created. Customer values and input were considered. Ultimately Roki was born. The brand assets I made along with the company include: logo/mark, brand guidelines book, infographic, stickers/pins, engraved bamboo utensils and cutting boards.
I created this company with the desire to tackle to fact that a majority of people ages 18-34 lack basic cooking skills.
Roki is a company that brings experienced chefs to high schools to teach cooking short courses. This service provides high school students to gain cooking skills and have the opportunity to build their own cooking toolbox to benefit their eating habits through the next chapter of their lives.
All images used for the Roki products and brand guidelines are photographed by Dana Gaertner.
Dana utilized laser cutting to create the branded pieces of the Roki toolkit.
University Relations & Communications
Through my internship as at University Relations & Communications / Integrated Marketing at UWM, I gained experience in the professional design field.
I worked alongside six designers, as well as photographers, videographers, social media, and web teams.
My time at URC taught me to better stay on top of quick deadlines and work with clients. My work here included designing emails (through MyEmma), postcards, flyers, posters, t-shirts, and social media assets.
I also was given the chance to work with the University TechStore to create advertising campaigns for all their sales. These were large campaigns that were advertised digitally and in print (from flyers to 8’x8′ banners). I worked on their 10th anniversary sale, which included a new sale each day. I introduced a way to organize all the information (which was a lot) and created campaigns that worked together digitally and in print form to get the attention of students and staff.