Services
Art Direction
Packaging Design
Print Design
Digital Design
Photography
Retouching
Leiffa is a cannabis brand focused on making solventless rosin accessible to everyday consumers. As the brand expanded its chocolate collection with new flavors, it needed refreshed chocolate packaging design that would stand out on dispensary shelves while remaining recognizable within the broader Leiffa identity.
The project went beyond packaging. I worked alongside Leiffa’s marketing director to develop a cohesive visual direction that extended into product photography, print design, and digital marketing assets. The goal was to create a consistent, engaging experience across every touchpoint, from the product packaging itself to retailer promotions and consumer-facing campaigns.
I started by diving into the Leiffa brand as a whole, exploring the existing design elements and identifying ways to unify the chocolate line with their broader identity. I worked closely with their marketing director to define an art direction that felt fresh, exciting, and aligned with the brand’s personality.
Once the packaging was finalized, I photographed the chocolates to create high-quality marketing and sales assets. These images captured the textures, details, and premium feel of the products, providing versatile content that could be used across print/digital campaigns, social media, and retailer promotions.
The project resulted in a fully refreshed chocolate packaging line that felt both premium and approachable. Each flavor was given a distinct look while maintaining a cohesive visual identity across the series, making it easy for customers to recognize and engage with the product. The photography and design assets highlighted the fun ways consumers could indulge in the chocolates, adding another layer of appeal for both consumers and retailers.
In addition to the packaging itself, the marketing and sales assets provided Leiffa with a complete toolkit to promote the chocolates. From lifestyle imagery to detailed product shots, every element was created with the goal of helping the brand tell its story and connect with its audience in a visually compelling way.
In-Store Recipe Screens
The new packaging received overwhelmingly positive feedback from retailers, who loved the updated look and the refreshed flavors. This not only reinforced Leiffa’s presence on dispensary shelves but also made the product more attractive to new customers.
Overall, the project helped Leiffa strengthen their brand identity, connect more meaningfully with their audience, and position their chocolate line as both premium and accessible. By combining strategic design, photography, and marketing assets, we were able to elevate the product and provide tools that will continue to support the brand’s growth.
