The objective of this senior project was to research a pain point of our communities and create a design solution for this problem.
Roki is a roaming kitchen conceptual company, which I created after studying the effects that the lack of cooking skills has on young adults in the US.
I created personas, which helped to shape how the company functions and influenced the overall design and communication within the brand standards.
One of my favorite parts of this project was taking the branding and applying it to physical objects. I created the take home kits students would earn through participating in classes and applied the branding. I laser cut the logo into bamboo cutting boards and utensils and laser cut packaging for the bamboo utensil holder. I really love how these objects turned out and use them in my kitchen today!
I also loved shooting the imagery that is seen throughout the brand guidelines as well as in the research infographic. Taking my own photos allowed me to art direct the shoot and get the shots I knew I needed for my layouts. I am always eager to shoot images for my design projects, so this was really enjoyable.