Leiffa is a solventless cannabis brand dedicated to making rosin accessible to consumers of all kinds. With a mission rooted in inclusivity and quality, Leiffa sought to visually capture the essence of their brand through authentic lifestyle imagery that would resonate across diverse audiences.
Leiffa’s goal was to create a versatile collection of fun, captivating lifestyle images that could be seamlessly integrated across marketing campaigns and social media platforms. They wanted imagery that communicated the relaxed, social vibe their brand embodies.
To start, I created a detailed mood board with found images to guide the visual tone and direction. I sourced props, scouted locations, and cast models to bring a genuine and warm hangout vibe to the shoot. The resulting images were thoughtfully captured and meticulously edited to highlight Leiffa’s product categories in a relatable social setting.
I provided full creative direction, lifestyle photography, and expert editing to bring Leiffa’s vision to life. From initial concept development to final delivery, I ensured the imagery aligned with Leiffa’s core values and marketing needs.
The project delivered a diverse set of lifestyle images focused on four distinct product groups, all centered around the concept of a relaxed hangout with friends. These images provide Leiffa with a rich, flexible asset library that supports storytelling across multiple marketing channels.
