Pen Quality Infographic

Detectapro needed an infographic to promote their quality of pens over the quality of their competitor’s. I was given some copy that explained how their pens are superior and gave some comparisons like, how much more ink was in their pens vs the competitor’s.

I created a sketch of how I would create the infographic and created drawings of Detectapro’s pen, the competitors, and stacks of sheets. These assets were used to compare the two pens.

I went through six layouts and revisions with the client before deciding on the final outcome. The client is very happy with this infographic and plans to send it to inquiring customers, display it on their website, and use it as an advertisement in QA magazines.

Infographic Process